홍대 나가리들만 보던 내 눈에… 2023년 마포 유흥, 솔직히 말해봐?

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indifferent, be apathetic, be indifferent, be apathetic, be indifferent, be apathetic, be indifferent, be apathetic, be indifferent, be apathetic, be indifferent, be apathetic, be indifferent, be apathetic, be indifferent, be apathetic, be indifferent, be apathetic, be indifferent, be apathetic, be indifferent, be apathetic, be indifferent, be apathetic, be indifferent, be apathetic, be indifferent, be apathetic, be indifferent, be apathetic, be indifferent, be apathetic, be indifferent, be apathetic, be indifferent, be apathetic, be indifferent, be apathetic, be indifferent, be apathetic, be indifferent, be apathetic, be indifferent, be apathetic, be indifferent, be apathetic, be indifferent, be apathetic, be indifferent, be apathetic, be indifferent, be apathetic, be indifferent, be apathetic, be indifferent, be apathetic, be indifferent, be apathetic, be indifferent, be apathetic, be indifferent, be apathetic, be indifferent, be apathetic, be 마포 유흥 추천 이라는 말을 입에 달고 살던 2023년 연말, 홍대 이 근방 골목길을 얼마나 많이 헤맸는지 모른다. 다들 좋다고, 핫하다고 난리였던 곳들이 줄줄이 문 닫는 거 보면서 ‘아, 내가 뭘 모르고 있었구나’ 싶더라. 분명 내 손으로 직접 메뉴 하나하나 원가 엑셀로 뽑아보고, 임대료랑 인건비까지 다 띄어봤는데 말이다.

셔터 내린 가게들의 씁쓸한 공통점

솔직히 처음엔 ‘사장님들, 장사 좀 못 하시네’ 하고 넘겼다. 근데 곰곰이 생각해 보니, 그게 아니더라고. 다들 똑같은 실수를 반복했어. 예를 들어, '카니발 2.0'이라는 이름 달고 나왔던 그 퓨전 주점 말이다. 분명 인테리어는 끝내줬는데, 메뉴 가격을 보면 ‘이걸로 어떻게 남겨?’ 싶을 정도였다니까. 마진율 15%도 안 되는 걸 뻔히 알면서, 그냥 '힙'한 가격으로 밀어붙인 거지.

또 어떤 곳은 '2023년형 델리 랩톱' 같은 최신 유행 아이템에 혹해서, 매장 운영 시스템을 거기에 다 때려 넣었다가 에러 코드 ‘E415’ 뜨면서 주말마다 멈추고 난리도 아니었어. 손님들 줄 서 있는데 결제 시스템 마비되면, 그게 곧 매출 마이너스 아니겠냐고.

가장 큰 문제는, 다들 ‘우리 가게는 특별해’라는 생각만 하고, 정작 손님들이 뭘 원하는지는 제대로 파악 못한 거다. 메뉴 구성도 그렇고, 서비스 방식도 그렇고. 예전처럼 ‘이거 있어요?’ 물으면 ‘없어요’ 하던 시대는 이미 끝났다는 걸 왜 몰랐을까.

살아남은 곳들의 비밀, '이것' 때문에

근데 말이다, 그런 와중에도 꿋꿋하게 자리를 지키는 곳들이 분명 있더라. 딱 봐도 ‘이 집은 다르다’ 싶은 곳들. 얘네들은 뭐가 달랐냐고?

첫째, 단골 관리 수준이 넘사벽이다. 이건 뭐, 옛날부터 그랬지만. 손님 이름은 기본이고, 생일까지 기억해서 작은 서비스라도 챙겨주는 곳들. ‘오늘은 좀 쌀쌀하네요’ 한마디에 따뜻한 수건 가져다주는 사장님 가게는 절대 망할 일이 없다. 솔직히 나도 그런 가게들 때문에 홍대 근처를 못 떠나는 거고.

둘째, 메뉴 구성이 기가 막히다. 유행 따라가는 척은 하는데, 결국은 본질에 충실한